Build a complete, consumer-facing lifestyle brand for Sonifly—including logo, visual identity, and a fully designed eCommerce website—that positions the line as stylish, music-forward apparel (primarily tees and hoodies). The brand should feel modern and trend-aware while leveraging J.W. Pepper’s credibility, creating a seamless shopping experience with strong product storytelling, clear navigation, and a cohesive look across web, social, and packaging to support growth in the consumer market.