Design a modern, youth-forward line of J.W. Pepper merchandise—including apparel and accessories—and create a dedicated web landing page that showcases the collection with high visual impact and clear purchase pathways. The creative direction should intentionally differ from J.W. Pepper’s traditional aesthetic, introducing a bold, contemporary style that feels more like a lifestyle brand while still leveraging recognizable Pepper brand equity. The merchandise designs (t-shirts, hoodies, hats, socks, buttons, and more) should feel wearable, trend-aware, and music-culture adjacent—appealing to students and teachers alike while reinforcing community pride in music education. The landing page should highlight the collection through vibrant visuals, strong product storytelling, and mobile-first usability to drive engagement and sales.